This page is dedicated to MKT 412: Services Marketing. You will find below the lectures/readings pertaining to the course.
COURSE OUTLINE AND ASSIGNMENT GUIDELINES
GROUP ASSIGNMENT | |
File Size: | 41 kb |
File Type: | doc |
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CHAPTER SLIDES
MKT412_CH1.ppt | |
File Size: | 7365 kb |
File Type: | ppt |
MKT412_CH2.ppt | |
File Size: | 2184 kb |
File Type: | ppt |
GAPS_MODEL.ppt | |
File Size: | 5001 kb |
File Type: | ppt |
CHP_4 Zeithml | |
File Size: | 4958 kb |
File Type: | ppt |
CH8_LOVELOCK | |
File Size: | 3252 kb |
File Type: | ppt |
MIDTERM 1
CHP 11: LOVELOCK | |
File Size: | 2527 kb |
File Type: | ppt |
CHP 9:LOVELOCK | |
File Size: | 4702 kb |
File Type: | ppt |
CHP 12: LOVELOCK & CH 7: ZEITHAML | |
File Size: | 1768 kb |
File Type: | ppt |
CHP 13: LOVELOCK & CHP 8: ZEITHAML | |
File Size: | 2443 kb |
File Type: | ppt |
CHP14:LOVELOCK | |
File Size: | 508 kb |
File Type: | pptx |